For this project, my target audience was families who are outdoor enthusiasts that love pizza. With this theme in mind, I kept my design simple by limiting the lines, shapes, and colors of the logo while the neutrality of the design is meant to appeal to the target audience. For the deliverables, I created a to-go menu, a sit-down menu, and a car wrap with my redesign since the brand guidelines required the deliverables to reflect the new changes. I developed the deliverables with complementary design elements from the logo finalizing the rebrand for Serious Pie. 

 

I made a to-go menu, sit-down menu, and a car wrap using the logo and brand guide for the company because they requested that they have the deliverables to fit their branding, as well as their new logo.

For the car wrap, I developed complementary design elements for the logo to help with designing the brands for Serious Pie. The logo is directed to appeal to a range of genders and ages. The fonts used for the logo give the logo an element of adventure. Overall, the logo is bold to attract the firm's active target audience