Bethany Moore
Earthbody Package Design
My classmates and I designed the logo, brand guide, brochures, and color palette for this group project. During the ideation process, I developed thumbnails for my own version of the Earthbody logo and so did my colleagues with their concepts. We reviewed our thumbnails and concluded which logo design would be featured in our brand. My assigned role in our group would be the package designer with Adobe Dimension after I was given the chosen logo and selected color palette that we outlined in our brand guide. To differentiate the scented products, I designed separate patterns for every fragrance option, and researched safety information and description formats for the back of each product. The aid of Adobe Dimension allowed me to apply shadows on the table, and crop the mock-up image. After exporting it, I used Photoshop to enhance the lighting and color of the background to finalize the packaging.